Using Social Media to Combat Climate Change

Social media can be a potent weapon in the war against climate change. We are living in any age where hundreds of millions (if not several billion) people globally are using social media on a day to day basis. Whether it is Facebook, Twitter, Instagram, Telegram, Whatsapp or the Chinese Weibo, social media platforms attract numerous users on a day to day basis. That is a huge audience that we can tap into, to recruit more soldiers in the war against climate change.

Some of the people who use social media are workers/staff who log into their social media accounts in between tasks or during their break times. You could, for instance, be looking at someone who works at CVS Health. So you find that upon getting to the office at 9 Am, he focuses on work tasks, right up to 11 Am. Then in between 11 Am and 11.30 Am, he takes a brief break, in the course of which he signs into his social media accounts. He therefore ends up spending most of his free time on social media. And that turns out to be the routine for many other workers.

In practical terms, while using social media to combat climate change, we will need to:

  1. Identify the specific social media platforms we will be using in the exercise: there are, for instance, some messages that are best passed through Twitter. There are others that would be most appropriately passed through Facebook or Whatsapp posts. So you just identify the best social media platform for the sort of message you are seeking to pass.
  2. Craft the messages we are to use in combating climate change: the messages need to be simple, with strong calls to action incorporated.
  3. Post the messages onto the social media platforms:  here, the most important thing is to identify the strategies we are to use, to ensure that the message actually reaches the targeted people through the social media platforms.

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