Social media can be a potent weapon in the war against climate change. We are living in any age where hundreds of millions (if not several billion) people globally are using social media on a day to day basis. Whether it is Facebook, Twitter, Instagram, Telegram, Whatsapp or the Chinese Weibo, social media platforms attract numerous users on a day to day basis. That is a huge audience that we can tap into, to recruit more soldiers in the war against climate change.
Some of the people who use social media are workers/staff who log into their social media accounts in between tasks or during their break times. You could, for instance, be looking at someone who works at CVS Health. So you find that upon getting to the office at 9 Am, he focuses on work tasks, right up to 11 Am. Then in between 11 Am and 11.30 Am, he takes a brief break, in the course of which he signs into his social media accounts. He therefore ends up spending most of his free time on social media. And that turns out to be the routine for many other workers.
In practical terms, while using social media to combat climate change, we will need to:
- Identify the specific social media platforms we will be using in the exercise: there are, for instance, some messages that are best passed through Twitter. There are others that would be most appropriately passed through Facebook or Whatsapp posts. So you just identify the best social media platform for the sort of message you are seeking to pass.
- Craft the messages we are to use in combating climate change: the messages need to be simple, with strong calls to action incorporated.
- Post the messages onto the social media platforms: here, the most important thing is to identify the strategies we are to use, to ensure that the message actually reaches the targeted people through the social media platforms.
We are often told that we need to cut back on the usage of plastics, if we want to mitigate the effects of climate change. This brings up an interesting question, as to what the relationship between the plastics and climate chance is. And that relationship, between plastics and climate change, is what we will be attempting to explain in today’s article.
Firstly, it is worth mentioning that plastics are derived from petroleum. And as we all know, petroleum, which is one of the fossil fuels, is a major contributor to climate change.
Secondly, we have to mention that the process of deriving plastics from petroleum is one that results in lots of carbon emissions. The carbon emissions then lead to climate change.
Thirdly, it is important to take note of the fact that the plastics have a tendency to worsen the effects of climate change (or rather, to make the effects of climate change even more obvious). For instance, it is a well established fact that when plastics get into waterways, they clog them up, leading to exacerbated flooding. On the other hand, we also know that one of the effects of climate change is that of more frequent (and worse) floods. So now when you combine the flooding that is as a result of climate change with that which is a result of plastics clogging up the drainage systems, you end up with truly catastrophic results. And that is how you end up with a situation where, at times, the roads get so badly flooded that people can’t get to work. Yet, for instance, if you work for an organization like CVS Health, the management is unlikely to take the excuse that you were late to (or absent from) work because of flooded roads. So you end up getting a negative appraisal at the mycvshr portal, all because of flooding that was initially caused by climate change and worsened by plastics clogging up the drainage systems.